Our Approach

Our team’s diverse background in big tech, non-profits, corporations, and service-based businesses has taught us to relentlessly refine our approach. To keep it short, we reflect, test, and apply our learnings based on what the data is telling us. First we reflect on your past efforts, research competitors, and gather available data to establish your baseline. Next, we integrate and optimize data streams to better understand your baseline relative to our future efforts. Then it’s the fun part - we create experiments to test our hypotheses based on the patterns we see in your numbers. Through this approach, we can test innovative strategies and rapidly adapt to optimize client acquisition channels while you can easily ensure you’re getting out more than you put in.

Once we understand your business goals, we perform market research and merge all traffic source data (e.g. Google, social media, website visits, bookings, etc.), to create your Data Dashboard. This serves as the foundation for all experiments and efforts to inform your strategic business decisions.